It’s not a good look when publications are posting articles advising users how to turn off your new, heavily marketed flagship software feature en masse.

• How to Turn Off Apple Intelligence on an iPhone, iPad, or Mac | Wired
• Apple Intelligence Will Soon Be Enabled Automatically. Here’s How to Turn It Off | CNET
• iOS 18.3 Now Turns Apple Intelligence On By Default. Here’s How to Turn It Off | MSN
• Apple Intelligence now turns on automatically. Here’s how you can turn it off | Yahoo

I understand that defaulting the features on is a change from release, but I don’t believe these articles would even exist if Apple Intelligence was great (or even good).